Too busy to do social media? Your competitors aren’t.
Choose Your PlanSocial Media Management for Small Businesses
Social Media for businesses that are too busy to do social media.
We learn your business, create your posts, design the visuals, produce your Reels, review everything, send it to you for approval - then schedule it.
No scrambling for ideas.
No forgotten accounts.
No generic content that could belong to any business in town.
You approve. We handle the rest.
Prefer to talk it through first? Book a call →
Posted to the 3 platforms you choose: Facebook, Instagram, Google Business Profile or LinkedIn - plus TikTok and YouTube Shorts on the Take Over plan.
A real client Reel, right up front.
Since 2008
Small-business digital marketing experience
98%
Client retention rate
Millions
Short-form video views generated by our team
100s of thousands
Followers generated through short-form content created by our team
Historical team experience. Individual client results will vary, and small-business audiences are typically much smaller and more geographically focused.
This isn’t a brand-new social media startup.
RankPast has been helping small businesses compete online since 2008. Our work spans local search, content, paid advertising, reputation, social media and the broader digital customer journey.
That matters because we don’t look at social media as an isolated feed. We understand where it fits into the way customers actually find, research and choose a business online.
So a Facebook post isn’t just something to fill Tuesday
It can reinforce a service.
Support an offer.
Use a customer review.
Send someone to a useful page.
Show proof of real work.
Strengthen what somebody discovers when they research you.
Social media works better when it belongs to the rest of your marketing.
Since 2008
Search · Content · Advertising · Reviews · Websites · Social
“We’ve been working with RankPast for over 7 years now - they take care of our digital and marketing needs.”
★★★★★
5.0 on Google
Your business is busy. Your social media shouldn’t look abandoned because of it.
You finish the job.
Answer the phone.
Manage staff.
Deal with customers.
Handle estimates.
Run payroll.
Then someone says: “We should really post something on Facebook.”
A photo gets posted. Then nothing for two weeks.
We take that entire production job off your plate.
The pattern
The plan was three posts a week. The month ended with two.
Almost every small business we meet already knows roughly how often it should be posting. The cadence is not the hard part. Producing the content every week, on time, without anyone chasing it, is the hard part.
A calendar only works if somebody is responsible for filling it.
Without RankPast
2 of 12 publishedSame month, no owner. 12 planned, 2 published.
MON
WED
FRI
MON
WED
FRI
MON
WED
FRI
MON
WED
FRI
With RankPast
12 of 12 publishedSame month, we own it. 12 published. Every batch reviewed and approved first.
MON
WED
FRI
MON
WED
FRI
MON
WED
FRI
MON
WED
FRI
With RankPast, each post goes to all 3 platforms you choose: Facebook, Instagram, Google Business Profile or LinkedIn, plus TikTok and YouTube Shorts on the Take Over plan.
Illustrative comparison.
These are the complaints we hear from small businesses all the time.
01
“We post when somebody remembers.”
What’s actually happening
Social media has no owner, so content happens in bursts and then disappears for weeks.
What RankPast changes
We take responsibility for the recurring content-production and scheduling workflow so consistency no longer depends on somebody remembering.
02
“Every agency asks us what to post.”
What’s actually happening
You hired help but still have to come up with the ideas, gather the photos, explain the services, and manage the content process.
What RankPast changes
We research the business first and build from the website, Voice Profile, reviews, approved pages, and existing assets.
03
“The content sounds generic.”
What’s actually happening
The agency understands your industry but not your individual business.
What RankPast changes
We build the content around your actual business, services, voice, audience, terminology, brand colours, and positioning.
04
“We already have content. Nobody uses it.”
What’s actually happening
Website pages, project photos, reviews, service information, and useful business assets exist but never become social content.
What RankPast changes
We turn those existing marketing assets into an organized content foundation.
That’s the gap RankPast fills.
The difference is ownership.
Your job isn’t to manage our process. Our job is to manage your content.
See the finished posts →Your month, planned and scheduled
12 posts, ready for your approval
Illustrative content calendar.
What You Get
What does this actually look like?
Not strategy decks. Not generic templates. Not another tool to figure out.
Finished social content for your business, written, designed, reviewed, and ready for approval.
Each post is published to the 3 platforms you choose: Facebook, Instagram, Google Business Profile or LinkedIn, plus TikTok and YouTube Shorts on the Take Over plan.
Designer-level imagery
Designer-level visuals. Without adding a designer to your payroll.
A batch should look like a professionally designed social presence - not twelve variations of the same template.
Every image below is actual social creative produced through our content process.
1–4 / 24 · swipe or use the arrows
Every graphic here represents work your staff doesn’t have to do.
No searching for a photo.
No opening Canva.
No resizing things for different channels.
No trying to figure out where the headline should go.
No wondering whether the whole thing actually looks professional.
We absorb that workload.
See these images inside complete posts →What that removes from your plate
Complete posts
The graphic is only half the work. Here’s the complete post.
Caption and creative, shown exactly as they’re built and exactly as they publish.
1–3 / 18 · swipe or use the arrows
Real published posts, caption and creative together.
Premium short-form Reels
There are Reels. And then there are Reels that actually look professionally produced.
Basic content reel
Generic stock clips
Template transitions
A few supplied photos
Generic music
Logo at the end
Our Reels
PremiumCustom concept
Purpose-built visual scenes
Business-specific story
Original motion
Client footage where useful
Professional pacing
On-screen messaging
Branded typography
Human creative review
1 / 7 · swipe or use the arrows
Real client Reels.
High-end video creative without requiring a high-end production shoot every week.
Our Reels are built as real creative pieces - concept, scenes, motion, and message - not slideshows of photos set to music.
Millions
Short-form video views
100s of thousands
Followers generated
That’s experience - not a promise.
A small business operates in a much smaller, often geographically limited market. We’re not expecting your plumbing company, physiotherapy clinic, roofer, or landscaping business to attract hundreds of thousands of followers.
Nor does it need to. What we bring to your account is experience creating content people actually choose to keep watching.
Hooks
Earn attention quickly
Pacing
Keep the story moving
Visuals
Give people something worth watching
Storytelling
Make the video feel intentional
Retention
Create reasons not to swipe away
Discovery
Build for recommendation-driven feeds
The goal isn’t to make your small business internet-famous. It’s to give the right people more opportunities to discover it.
What You’re Really Buying
What we actually sell you isn’t posts.
You are not paying for isolated pieces of content.
You are paying for a business that looks current, credible, professional, and worth contacting.
01
A business that looks active.
Consistent posting helps your business feel current, not forgotten. When someone checks your social presence, they should see signs of an operating business, not long gaps and old updates.
02
A business that looks professional.
Your content should reflect the quality of your actual work. Strong visuals, clear writing, brand consistency, and polished presentation help your business look established and trustworthy.
03
More reasons to trust you.
Reviews, educational posts, project examples, expertise, and useful information give people more evidence that you know what you are doing before they ever contact you.
04
More opportunities to be discovered.
Image posts help you stay present. Short-form video helps you reach beyond your current followers and create more opportunities to be found by the right audience.
The deliverable may be a post.
The product is a more credible, more consistent online presence.
A growing media library you own.
Every finished image and Reel we create is stored in your Google Drive folder. You keep the finished media.
Reuse it anywhere
We are not just filling your social calendar. We are building a library of branded marketing assets you keep.
My Drive › YourBrand › Finished Media
You own thisFolders
Images
Illustrative media folder.
How It Works
Four steps before we create your content.
We do not start with a blank content prompt. We start by building a structured understanding of your business: what you do, how you sound, which of your pages matter, and which of your visual assets belong with which topics.
Then we create.
Enter the website
We start with your website.
The first step is simple. We enter your website URL, and that becomes the starting point for researching your business.
Your website becomes the source material, not just a link in your bio.
New Business Setup
Website URL
Illustrative setup view.
Review the Voice Profile
Then we build the business playbook.
We don’t start by asking: “What do you want us to post this month?”
We start by learning how your business actually works.
This is why “learning your business” means more to us than filling out an onboarding questionnaire.
We call it your Voice Profile.
This is not a five-question onboarding form. We build a detailed working profile of your business that our team can use when planning, writing and reviewing your content.
You confirm the profile field by field before it ever shapes a post - anything left unconfirmed simply doesn’t get used. Alongside it, we keep a rotating list of content topics so the same idea doesn’t repeat, and if you send us real customer reviews, we’ll quote them word for word.
Build the rules before we build the content.
Voice Profile - Sample
6 categories- Business
- Harborview Dental Clinic · Victoria, BC · Est. 2009
- Owner(s)
- Dr. Priya Nathan
- Services
- Cleanings, whitening, Invisalign, emergency visits
- Doesn’t offer
- Oral surgery, orthodontic braces
- Overall tone
- Warm, reassuring, plain-spoken
- Phrases to use
- “book a cleaning”, “your smile”, “we’ll walk you through it”
- Phrases to avoid
- “painless”, “guaranteed”, “cheap”
- Colours
- #1E5F74 primary#F2A65A secondary
- Imagery style
- Bright, natural-light clinic photography
- Primary audience
- Families within a 15-minute drive
- Objections
- “Is it going to hurt?” · “What does it cost?”
- Verified claims
- 4.9★ on Google · practising since 2009
- Visual constraints
- No patient faces without signed consent
Client basics
Services
Voice and tone
Brand identity
Target audience
Special instructions
Illustrative sample profile.
The pages we build from
Then we choose which pages matter.
Next we review the website URLs that can be used as content sources: service pages, product pages, blog posts, FAQs, location pages, offers, educational resources, booking pages, and contact pages. The goal is to make sure the content system has access to the pages you actually want promoted.
A post about a specific service should lead to the page about that service - not blindly back to the homepage.
Your website becomes part of the content system. Instead of repeatedly asking you to tell us what your business offers, we build from the information your business has already invested in creating.
The right pages become the raw material for the right posts.
Sitemap Review
Approve the URLs this client can use.
Detected
48
Approved
31
Awaiting
17
- ✓/services/
- ✓/service/kitchen-remodels/
- ✓/testimonials/
- /careers/
- /blog/
Illustrative sitemap review.
Review and tag the visual library
Then we organize the imagery.
We scan approved website pages for useful imagery, and every image gets tagged automatically - what it shows, a one-line description, and whether it’s approved to use. You can also upload your own photos any time.
That means when we create a post about a specific service, product, location, or season, we already know which assets actually belong with it - instead of searching through a random folder.
The more accurately we understand the library, the better we can match the visual to the content.
A service post should use service-relevant imagery.
A product post should show the right product.
A local post should use the right location.
A seasonal post should actually fit the season.
That matching happens before the finished post reaches the client.
Identity Photo Checklist
Real photos unlock identity-led posts. Missing ones are skipped, never faked.
Owner photo
Unlocks founder-story posts
Team photo
Unlocks team posts
Fleet / equipment
Unlocks behind-the-scenes posts
Premises
Unlocks storefront posts
Illustrative checklist.
A huge photo library is not required.
If you have strong photography, we use it.
If there are only a few usable images, we can still create designer-level branded visual creative using your actual brand colours and visual identity - and the checklist simply shows you what would unlock more.
By this point, we know what your business does, how it sounds, which of your pages matter, and which visuals belong with which topics.
Research in. Finished content out.
This is why the content feels specific to your business instead of generic to your industry.
What goes in
What comes out: one finished post
We do the homework before we do the posting.
Choose Your Plan →
Why It Matters Now
Social media isn’t just a feed anymore. It’s part of how your business gets researched, trusted, and discovered.
A customer may hear your name from a friend. Then they Google you, check your reviews, visit your website, look at your Facebook page, open Instagram, watch a Reel, check your Google Business Profile.
Maybe they don’t call that day. Maybe they come back three months later when they actually need the service. Every one of those touchpoints contributes to the impression they form.
The questions they’re quietly asking
Are they active?
Do they know what they’re talking about?
Do they actually do this kind of work?
Do they look professional?
Can I trust them?
5.79B
Social media user identities worldwide
DataReportal, April 2026
~82%
Of Canadians use social media
DataReportal, Digital 2026: Canada
An active social presence shows there is a real business behind the name.
Your website tells people what you say about yourself. A current social presence helps show: “Yes, this business is alive and operating now.”
Your public social content is becoming part of your wider digital footprint.
Search engines can surface social profiles and social content.
Google Business Profiles connect businesses with their broader social presence.
Short-form videos can appear in search and discovery experiences.
AI-assisted search increasingly draws from information published across the public web, including social, video and community sources where available.
An abandoned social account can create uncertainty. An active one creates more evidence. Not proof of quality. Not a guarantee of ranking. But more current, public signals that show there is a functioning business behind the brand.
Your website establishes your business. Consistent social content keeps adding current evidence around it.
One customer, one research journey
Google search
Google Business Profile
Your website
Your social profiles
A Reel
AI-assisted research
Every one of those touchpoints is a chance to look current, credible and worth contacting.
Posting keeps you present. Reels help new people find you.
Part A · Image content
Posting keeps you present.
Regular image posts are what someone finds when they check you out mid-research. Valuable, but posting by itself does not guarantee new-audience reach.
Part B · Reels
Reels are built for discovery.
Short-form video recommendation systems can show content to people who do not already follow the account.
Reach beyond existing followers
Get introduced to new audiences
Compete in recommendation feeds
Build organic discovery opportunities
How a Reel reaches new people
Someone watches.
The platform learns.
It finds more people who may be interested.
It introduces the video to new audiences.
For a small business, reaching the right people matters more than giant vanity numbers. We don’t promise virality, followers, or view counts. 10,000 random views may be worth less than 700 views from the right market.
Posting is not the same thing as distribution.
That is why the plans that include Reels exist. If organic discovery matters to you, video is the part that does that work.
Not every post needs to find 10,000 strangers.
Sometimes the most valuable job of social media is making the next customer who checks the business think:
“These people clearly know what they’re doing.”
Human Review & Accountability
Nothing gets handed to you simply because it was produced.
A RankPast team member reviews every finished batch before you see it.
If something isn’t right, we fix it.
If the image doesn’t work, we change it.
If the wording needs adjusting, we adjust it.
If it doesn’t feel right for your business, it doesn’t make the cut.
You’re not paying for software output. You’re paying for finished social media.
What we check on every batch
Before it ever reaches you.
We guarantee the work.
We don’t guarantee the algorithm.
We control
The research
The writing
The design
The video production
The quality review
The brand consistency
The client approval process
The scheduling
We don’t control
Who a platform chooses to show a post to
How many people follow
Whether a Reel goes viral
A specific number of leads
A specific amount of revenue
We’d rather be accountable for the work we actually control than sell you a number nobody can honestly promise.
Why RankPast
Less work than doing it yourself. Less overhead than hiring in-house.
DIY
You find the ideas
You write
You design
You produce the video
You review
You schedule
Accountability
You
Cheap because you’re doing the work.
RankPast
RecommendedWe find the ideas
We write
We design
We produce the Reels
We review, you approve
We schedule
Accountability
Us
You approve the result.
Hire In-House
You recruit and train them
They write
They design
They produce the video
You manage and review
Salary, benefits & sick days regardless of output
Accountability
You, as their manager
A full-time cost for work that isn’t always full-time.
Client Reviews
What clients say about working with RankPast.
Real Google reviews of RankPast Digital, from businesses we’ve worked with for years.
★★★★★
5.0 on Google
★★★★★
“Their targeted approach to Facebook advertising was spot-on. They took the time to understand our target audience and designed ad campaigns that generated a real return on investment. The creative and engaging ads they produced helped us connect with new customers, and the detailed reporting they provided made it easy to track the performance of our campaigns.”
★★★★★
“We’ve been working with RankPast for over 7 years now - they take care of our digital and marketing needs.”
★★★★★
“…we were highly impressed by their technical knowledge of advertising and ad cost analysis - they provided expert recommendations for not only our digital ads, but our website and social media strategies as well. We were supported by monthly updates…”
★★★★★
“Our Charity has employed them for 2 years and have found their services to be very effective. Reese manages our Google Grant Ads and Social Media Ads with amazing success.”
★★★★★
“I have worked with Reese and the team at RankPast for over 4 years. … I can’t recommend this team enough for your online marketing needs! From writing blog posts to managing google ads, this team is extremely talented and won’t let you down!”
★★★★★
“Outstanding service with attention to detail. Thank you Reese for all your hard work and dedication to looking after your customers.”
Excerpts from public Google reviews of RankPast Digital, in the reviewers’ own words. They describe our agency work; individual results vary.
Is This A Fit?
Is this a fit?
Right for you if
You run a small or local business and social media keeps falling to the bottom of the list
You want posts that sound like your business, not a template
You'd rather review and approve a batch each month than make the content yourself
You want to work month to month, not sign a long contract
Probably not for you if
You want guaranteed follower counts, leads or sales
You want to build and adjust every post yourself, one at a time
You only need a one-off campaign, not ongoing social media
Pricing
Choose how you want to show up.
Three plans. All month to month, all with the setup fee waived at launch.
Your first month of posts is ready within a week of onboarding.
SHOW UP
Stay active. Look professional. Build trust.
3 image posts per week.
STAND OUT
Everything above, plus two Reels a month.
3 image posts per week + 2 premium Reels per month.
TAKE OVER
Short-form video as a real part of the plan.
3 image posts + 1 carousel + 1 premium Reel every week (5 a week, every weekday).
Plan 01
SHOW UP
Image-led social media management
Best for consistency & credibility
For small businesses that want to stay active, professional, and trustworthy without producing the content themselves.
3 image posts per week
Published to the 3 platforms you choose. Pick from Facebook, Instagram, Google Business Profile and LinkedIn.
$497 CAD / month + GST/HST
$297 setup fee - waived at launch
The onboarding research and content-foundation setup is included at no charge.
Includes
- ✓Business and website research
- ✓Voice Profile: audience / buyer-persona research, brand voice and tone, actual brand colours / hex values
- ✓Approved website-page mapping and visual asset organization
- ✓Monthly content planning
- ✓3 finished image posts a week with professional writing
- ✓Scheduling directly to your accounts
Our guarantee: if a batch isn't right, we keep revising it - or create something new - until you're happy with it.
Choose Show UpMost Popular
Plan 02
STAND OUT
Image + video social media management
Best for reach & discovery
For small businesses that want everything in Show Up, plus short-form video built to reach people who don't already follow you.
3 image posts per week + 2 premium Reels per month
Published to the 3 platforms you choose. Pick from Facebook, Instagram, Google Business Profile and LinkedIn. Your Reels are posted to Instagram, Facebook and Google Business Profile.
$747 CAD / month + GST/HST
$297 setup fee - waived at launch
The onboarding research and content-foundation setup is included at no charge.
Everything in Show Up, plus
- ✓2 premium Reels per month
- ✓Reel concept, scripting & storyboarding
- ✓Custom motion graphics & on-screen text
- ✓Priority batch review
Our guarantee: if a batch isn't right, we keep revising it - or create something new - until you're happy with it.
Choose Stand OutPlan 03
TAKE OVER
Video-led social media management
Best for growth-focused businesses
For small businesses that want short-form video doing real, ongoing work to bring in new customers - not just the occasional Reel.
3 image posts + 1 carousel + 1 premium Reel every week (5 a week, every weekday)
Published to the 3 platforms you choose. Pick from Facebook, Instagram, Google Business Profile, LinkedIn, TikTok and YouTube Shorts (TikTok and YouTube Shorts are for Reels and only on Take Over).
$997 CAD / month + GST/HST
$297 setup fee - waived at launch
The onboarding research and content-foundation setup is included at no charge.
Everything in Stand Out, plus
- ✓A designed carousel post every week
- ✓A premium Reel every week
- ✓Expanded content calendar covering more offers, services & seasons
- ✓Priority scheduling queue
- ✓Quarterly content strategy check-in
Our guarantee: if a batch isn't right, we keep revising it - or create something new - until you're happy with it.
Choose Take OverLaunch pricing for our first clients - rates increase once onboarding opens to the public. Lock in today's price by joining now.
Add-ons
Need a little more? Add it to any plan.
Extra platform
$57 CAD / month per platform + GST/HST
Every post also goes to a 4th platform, or more. Show Up can add Facebook, Instagram, Google Business Profile or LinkedIn. Stand Out and Take Over can also add TikTok or YouTube Shorts for your Reels.
Add a platformBoost Post
$127 CAD / month + GST/HST + ad spend
Every two weeks we pick your best-performing post, set it up as an ad aimed at people in your service area, and switch in a fresh one. Ad spend is not included: Meta bills it directly to your own card, and we recommend $150+ a month (about $5 a day).
Add Boost PostExtra Reel
$147 CAD per Reel + GST/HST
One more premium Reel on any plan, including Show Up: custom concept, script, on-screen messaging and human creative review, posted to your plan's platforms.
Add a ReelPrices are in Canadian dollars. GST or HST is added at checkout based on your province.
Not sure which plan fits?
Book a 30-minute callFAQ